Today, CNN stands in the strongest position in its more than 40-year history – connecting consumers to what they need to know at a time when it has never been more vital. x4.6 more trusted 828.1m Monthly TV & Digital Reach 2bn Global Monthly Page Views 215m CNN Social Fans (4) 24.3m Audio Downloads
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Influential in business (7) Well-travelled (2) Luxury consumers (7) Environmentalists (2)
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Source: [1] CNN Brand Study March 2021 conducted by Toluna. Average of 24 other international news and social media brands excluding CNN = 10.1% Q: Thinking about trust & reliability overall, please select your top 3 brands from the list below. Base: All 19 international markets. Weighted sample: All international news consumers – 1,900 (APAC 590 / EU 511 / MEA 486 / LATAM 313). [2] GWI Q3 2021 (46 markets). [3] Adobe Reports & Analytics Monthly Average Aug'21 – Jan'22 (CNN Domestic, CNN International, CNN Business, CNN Espanol, CNN Arabic & Apps). [4] Facebook + Twitter + Instagram 14-Dec-21. [5] Triton Digital, Dec'21 (CNN, CNN Espanol, HLN). [6] BVA BDRC / CNN AdFX Benchmark Database Global 2021 (Europe, Asia Pacific, Latin America, USA combined) No. of cases: % agreed (31), purchase intent (176). % uplift between test and control. [7] Ipsos Global Business Influencers 2021 (30 markets) |
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