In today's digital disruptive age, businesses are rethinking the way they engage with customers to deliver value through their products and services. To make their businesses fit for future and cater to evolving customer demands, organisations are looking at every aspect of business from strategy to execution to help drive benefits. Moreover, they are expected to utilise technology to create strong supply chains, develop digital finance, prepare for future workforce needs and enhance customer satisfaction. Due to the COVID-19 pandemic, the importance and urgency of such transformations has been emphasised further.
Every organisation's digital journey is unique. While some have evolved due to continuous changes in demands, most businesses still have a long way to go before realising their full potential by prioritising digital transformation.
Mint's Transformation Stories, presented by PwC, takes you through the stories of three leaders who have made this transformation and redefined business experience for their organisations.
In the latest episode of Mint Transformation Stories, Somick Goswami (Partner and Leader, Transformation, PwC India) in conversation with Jyotsna Sharma (CRO and CIO, Bridgestone) and Abhijit Majumdar (Partner, Digital Strategy Consulting Leader, PwC India) looks at the digital transformation journey of Bridgestone India, a premium name in the tyre industry, which has emerged as one of the frontrunners in adopting change. |
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