What Indian exporters are collecting record certificates of origin (CoOs)—over 721,000 this year—yet shipments to some key markets are slipping. Why? A CoO proves your goods qualify for tariff breaks under free trade agreements, but as trade experts point out, paperwork alone doesn’t sell products. Competitiveness, demand, and pesky non-tariff barriers matter more. The government isn’t ignoring the mismatch. With US tariffs biting—India faces the steepest at 50%—policy makers are redrawing the export playbook. Think closer engagement with trade partners, awareness drives for exporters, and even dedicated officers in embassies to scout opportunities. The goal? Make every CoO count in real trade flows. But can India double exports to FTA partners as planned—or are exporters too weighed by supply chain hurdles and shifting demand? After all, while exports to Australia and the UAE are inching up, ASEAN shipments fell despite a higher number of CoOs. Read the full report by Dhirendra Kumar. Market WatchIndian markets ended higher on September 17, with the Nifty reclaiming 25,300 and the Sensex rising 313 points to 82,694. Midcap and smallcap indices also edged up, while investors added over ₹1 trillion lakh crore in wealth as BSE m-cap crossed ₹464 trillion lakh crore. The rupee strengthened to 87.82/$ against 88.05 in the previous session. Click here to know the factors that moved the market today. Premium readsDreamfolks exit: Is your credit card blocked from airport lounges? Mint Explainer: How Google's Nano Banana push may transform millions of jobs The retail frenzy is fading about as quickly as it picked up Trust issues: Boardroom fractures at Tata signal a deeper governance reckoning Get a head start on tomorrow’s Print edition:Mint Explainer: Quarterly vs half-yearly earnings: Trump reignites a global debate Mint News: Govt considers tax exemption for Indian seafarers to promote Indian flagged ships Plain Facts: Why the auto industry is banking on this festival season like never before Mark to Market: TTK Prestige singed by competitive heat, eyes comeback through strategic bets Sneak a PeekLong Story, a much-loved Mint feature, is published every weekday. Before the next piece hits the stands, here’s your exclusive glimpse into what’s brewing on our desk. Catch the story in the morning edition. Inside Amazon’s masterplan to dominate India’s fintech marketThe e-tailing giant has long-term ambitions to become a full-fledged fintech player. But it has lost out on UPI payments to PhonePe and Google Pay. Can Axio, with its ‘buy now pay later’ products, save the day? Tech News of the DayValorant finally gets replays — with a catchAfter years of demand, Riot Games has introduced replays in Valorant with patch 11.06, now live for PC players while console users must wait until November. The system lets players review matches with first- and third-person views, tactical outlines, and moment jumps — all without affecting performance. However, its delayed rollout on consoles has left some fans disappointed. Love a Mint story? Here's how to support it.Do you have a favourite writer at Mint? Every day, we strive to publish stories that need to be told, and your digital subscription makes all the difference. It tells us we’re on the right track and helps us continue delivering the in-depth journalism you rely on. If you’re not yet a subscriber, now’s the perfect time to join! Starting today, many of our staff writers are sharing special, personalised discount coupon codes. So if there's a Mint writer whose work you admire, reach out to them on social media or via email and ask for their unique coupon code! (And if you're already a subscriber, a quick note telling them you appreciate their work would still make their day!) Note: The coupon codes are available only with in-house writers, and not our external columnists. If your request for a code fails, please write to me at shravani.sinha@livemint.com. Thanks for reading! Edited by Rashmi Sanyal. Produced by Shad Hasnain. |

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