[WEBINAR] Finding the ROI Upside of an Economic Downturn

Media measurement has never been easy. But now as the world braces for economic turbulence ahead, marketers must double down on budgeting and measurement strategies that perform under pressure and continue to grow both brand and sales sustainably. Join us on Wednesday, 30 November for a webinar where we will unpack insights from over 150,000 global studies to determine what's really driving media ROI. Speakers: Andrew Furze, Director, Marketing Effectiveness, Nielsen Deepak Mann, Director, Marketing Effectiveness, Nielsen Panelists: Luke Tucker, APAC & EMEA Head of Marketing, Citi Amit Chaubey, Marketing Science Lead, APAC, Meta Loo Choo Khong, Senior Advisor, E-Business, Dell Moderated by Jayati Basu, Director, Marketing Effectiveness, Nielsen Register to learn: How to optimise media budgets even in recessionary times How to determining the right channel mix How to overcome measurement hurdles This webinar will be conducted in English. Can't tune in live? Register anyway and we'll send you a link to view the session at your own time. Save your seat

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